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About us
Gogol is a strategy firm specialised in the scarce mix of e-commerce and e-business development, multichannel marketing and ROI-oriented media buying.

Gogol's main focus is to deliver the best digital strategy results with a matching set of marketing efforts needed for successful acquisition, conversion and retention of customers.

Gogol's Main Services:


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Digital strategy development

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E-business development

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E-commerce hands-on consultancy

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Internet / Digital marketing

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Venture Capital value add support,
  market research, concept feasibility
  analysis

Gogol's Strengths:


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Tailored approach

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ROI- and result focused mindset

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International experience and global network
  (USA, Russia, Ukraine, Australia, United
  Kingdom, Germany, France, Netherlands,
  Belgium, Spain, Scandinavia, France)

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Best practice approach based on 11 years
  e-business experience from startups to
  blue chips

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Unsurpassed creativity and passion for the
  Internet


Gogol's Sectors of Activity:

FMCG / Groceries, Pharmaceuticals, Travel / Hospitality, Fashion Retail, Gaming, Manufacturing, HR, Aviation, Telecom, Media / Publishing, Post Services, Finance / Venture Capital.



Background

Gogol's Dutch founder Bas Godska started his first e-commerce project in Sydney, Australia in the year 2000. The European business was founded in Amsterdam, The Netherlands in 2003.

The entity Gogol BV was founded as a part of venture company Ataraxia Holding BV in 2005.

Since 2008, Ukrainian group member Gogol PP is serving clients in Russia and Ukraine from its base in Moscow and Kiev.



One of the reasons we're called Gogol: Utilizing the "Dead Souls of the Internet".

We call less-than-optimally used digital assets Dead Souls. That's less scary than it sounds...

Our philosophy is inspired by Ukrainian-born Nikolai Gogol's famous book "The Dead Souls" (1842), in which main character Chichikov finds a way to benefit from deceased serfs, called Dead Souls.

Nowadays, digital dead souls are a blessing for cost-effective customer acquisition, or a curse for online website publishers who wish to increase their ad revenue. Gogol can help both sides fixing their strategic issues. Gogol utilizes the Internet as the revenue generator it is.

Examples:

Gogol optimally uses empty online banner space tactics (remnant inventory, retargeting).

Gogol gets more out of customer email databases (e-CRM, loyalty).

Gogol pushes websites into the search spotlight (Search Engine Marketing) and sets up
a working affiliate strategy for deals on CPA basis.

And besides that, Gogol does a lot more.

Gogol's main focus is to deliver the best digital strategy results with a matching set of marketing efforts needed for successful acquisition, conversion and retention of customers.
Our philosophy is inspired by Ukrainian-
born Nikolai Gogol's famous book "The
Dead Souls" (1842), in which main
character Chichikov finds a way to benefit from deceased serfs, called Dead Souls.
Everyone connected with Gogol lives and breathes strategy. We love the digital ecosphere, especially e-marketing and e-commerce. Please, contact us here!