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The e-Days E-Commerce Conference 2014
Monday, 02 June 2014 10:27

The e-Days E-Commerce Conference is Russia's first internationally-oriented e-commerce event which is holding on 6th of June 2014.It focuses on the most important trends and developments in local online retail, cross-border trade and other aspects.

Bas Godska was asked to join the event and be one of the main speakers through the day. He will be a moderator of the panel discussion "Russian e-commerce specifics" and will be a panelist in "Marketing for e-commerce" panel.

If you would like to attend the panels or the entire conference, you can register on the main page of the conference: http://edays-russia.com/.

Interview in Russian Business Outlook magazine
Thursday, 27 June 2013 09:51

Bas_for_magazineRussian Business Outlook is a new magazine for everyone who is doing or planning to do business in Russia. The pilot edition of RBO is focused on partnership between Russia and the Netherlands so Bas Godska was invited for the interview where he shared his point of view to digital marketing and e-commerce in Russia.

On the page 16 you can read the whole interview called "Bringing Dead Souls back to life".

iForum 2013
Thursday, 23 May 2013 14:57


On the 24th of April Bas Godska took part in annual conference iForum which was holding in Kiev. During the speech Bas shared with the event audience his point of view on the latest trends in e-commerce product personalization.

Here is the link to the video presentation on YouTube.


Ukranian E-commerce Awards
Wednesday, 24 April 2013 15:26

Bas_in_Ukrainian_E-commerce_Awards_04.04On the 4th of April Ukrainian E-commerce Awards ceremony held in Kiev. The event is exclusive in e-commerce in Ukraine. The aim of the event is to unite e-commerce companies and to create the e-commerce industry. Before the main ceremony BAS GODSKA (myThings Russia, Acrobator.com), MAXIM KRASNYKH (Intel Capital), VASILE TOFAN (Horizon Capital), IGOR ZUBOV (specialist of remote sales, cross-border and business development) and EVGENY TIKHOMIROV (eBay Inc. in Russia) attended a penal discussion where the experts shared their experience with the audience about “Multichannel retail. Ukrainian expansion by western companies. Venture investments in e-commerce”.

After the panel discussion, the best companies were awarded in six categories. Here the list of the winners.

“The best start” nomination for the company which started working in 2012 and reached great results. The winner in “The best start” nomination is Shopart.

“The break of the year” nomination for the company, which made incredible result in e-commerce. The winner is modnaKasta.

“The innovative solution” nomination for the best solution in e-commerce. A partner of the nomination is 1C-Bitrix. The winner is Zakaz.ua.

“The client service” nomination for the best service (delivery, contact-call and other elements). The winner is Rozetka.ua.

“The consumers’ choice” nomination. The recognition from the 2 millions consumer who buy thing from internet. The winner is Rozetka.ua.

Russian Internet Retail
Tuesday, 09 April 2013 16:45






On the 12th of April E-Commerce Director at Enter.ru Bas Godska will participate in the seminar in Russian Internet Retail Conference, which is aimed at online stores and retailers with e-commerce department.

The topic of the seminar is “Personification of retail supply: how to draw right conclusions on consumer behavior?”. Bas and other speakers will share their working experience with new platforms and tell about the best ways to receive more personal information from buyers. They will also raise the problem of excessive personal advertising during the seminar.

Masterclass for Skolkovo Startup Academy
Wednesday, 20 February 2013 14:42


On the 16th of February Bas Godksa gave a masterclass for Skolkovo Startup Academy where he shared his view, experience and international best practice relating to the dynamic sphere of digital marketing and on how to reach aggressive growth in e-business. Bas dwelt upon practical tips on how to start digital business and errors to avoid, high level guidelines on effective digital media buying, and gave an overview of the various metrics used in the online advertising world.

After the speech Bas gave an interview, where he spoke about new trends in online advertising and advice for young entrepreneurs.

Bas Godska will consult Enter.ru
Monday, 21 January 2013 14:59


Bas Godska, on behalf of Acrobator.com, will consult one of the largest and fastest growing companies of Russia - Enter.ruEnter.ru, part of Svyaznoy Group, specialises in selling non-food items through over 60 retail stores throughout the country, its internet shop, offline catalogues and mobile application. It carries well over 30000 goods including furniture, appliances, electronics, children’s products, household products, garden and DIY, sporting goods and jewelry offering its clients high-quality service.

Bas will coordinate and improve Enter's existing digital marketing strategy, implement new marketing tactics and technologies and develop the Internet Commerce team structure. 



Skolkovo MBA programme
Tuesday, 27 November 2012 15:47


On the 20th of November Bas read the second lecture in the MBA programme for Skolkovo international students from the UK, Spain, Peru, Egypt, Belgium and other countries.

Skolkovo MBA - is a 12-month MBA programme with a full cycle of training, focusing on the development of leadership and entrepreneurial skills. The philosophy of this unique world-class MBA programme rests upon the “learning-by-doing” principle which is realized in students’ active learning at real-life projects.

Bas spoke about the major trends in online marketing, in particular, about the prospects of retargeting, inter process communication, assessment of various start up concepts and drew some examples of case studies on creative business development.

BIGMOSCOW interview
Thursday, 15 November 2012 09:09

Big_moscow_engblog_engThe November issue of the online magazine BIGMOSCOW published an interview with Bas Godska devoted to his experience of investing in Russian startups. In particular, Bas speaks about the project Travelata.ru, specialising in the sale of tourist package deals through the Internet.

The BIGMOSCOW magazine is published with the support of the Department of External Economic and International Relations of Moscow and is included in the group of magazines BIGRUSSIA - Business Investment Guide to RUSSIA. The aim of this magazine is to provide advice and assistance to investors expanding into the Moscow.

All the three versions of the magazine (in Russian, English and German) are available for free download from the App Store and Google Play.

Startup Academy Skolkovo
Thursday, 08 November 2012 11:04

SKOLKOVO_Logo_enOn the 3rd of November Bas gave his first lecture in the educational programme for Startup Academy, School of Management Skolkovo.

Startup Academy Skolkovo is a two-month part-time programme geared to the serious entrepreneur or corporate manager who wants to get the knowledge and support to launch his/her company, learning from the best international professors and practitioners of entrepreneurship. 

The first class was devoted to marketing formula C.A.S.H.C.O.W. B.O.M.B.E.R., which Bas has developed for Internet companies in the field of e-commerce. The presentation of Bastiaan aroused vivid interest among the students of the programme, who willingly asked questions on the subject. As part of the programme Bas is planning to give several lectures on the topics of best practices, quick wins and cases, where he will share his rich experience in working in the field of internet marketing.


IDCEE 2012
Wednesday, 31 October 2012 06:06


On the 18-19th of October Kiev hosted one of the largest events in CIS - IDCEE 2012. The main goal of the conference was to bring together ideas of leading experts and start-up entrepreneurs with expertise of investors and business-angels, gathering IT crowd from all over the world to unite internet innovations idea-holders and investors.

Bas Godska as the founder of Acrobator.com was invited to participate in the event for the third time as the moderator of Accelerators panel (with Bohdan Kupych, Eveline Buchatskiy, Maurizio Rossi, Uwe Hortsmann) and Online Hospitality Panel (with Katrin Buckenmaier, Marina Kolesnik, Mikhail Reider, Roman Rochel). Over 2000 participants attended the conference, as well as best speakers from Eastern Europe and Russia.208206_414427671945090_1837212923_n

E-commerce Russia & CIS - 2012 Conference
Tuesday, 30 October 2012 11:16

oborotOn the 11-12 October Bas Godska attended one of the largest e-commerce events in Russia and CIS states. E-commerce Russia & CIS - 2012 Conference produced by Oborot.ru - Russia`s most popular website for e-retailers brought together over 800 top-managers of leading e-commerce companies. Bas was invited to participate in the panel discussion about the current trends in internet marketing together with Jean-No?l Rivasseau (Kameleoon), Katrin Buckenmaier (Travelmenu), Leonid Dovladbegyan (220 Volt), Alexey Buhanov (Ozon.ru) and Vitaliy Panarin (Otto Group Russia). 

Russian Affiliate Days
Tuesday, 09 October 2012 11:53

319077_442280679150989_1063377968_nIn Moscow, on October 4th, Russia's first and biggest conference “Russian Affiliate Days” was held. As myThings MD Russia & CIS, Bas Godska delivered the conference's opening keynote speech, followed later in the day by a myThings case presentation about the future of retargeting and tactical campaigning. There were about 200 advertisers and agencies among the attendants, as well as all leading Russian affiliate networks and publishers. All in all -- a great event!

EWDN e-commerce report
Monday, 01 October 2012 09:42


On the 24th of July East West Digital News published its international research study on Russian e-commerce. The 316-page research is based on interviews with 80 Russian and international market players, from eBay and DHL to local retailers Ozon.ru and KupiVip.ru.For the first time, international audiences are provided with reliable and precise data on the Russian market, which amounted to just $10.5 billion last year, but could reach some $50 billion before the end of the decade. Bas Godska as a founder of Acrobator.com and an e-commerce expert was one of the main contributors to the study. You are welcome to order the full version of the report on This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Geeks on a plane
Monday, 24 September 2012 13:39

416905_437290062999089_1842023489_nDigital October hosted a series of events with the Geeks on a plane, including the conference Landing Page and Moscow Startup Mixer on the 20th and 22nd of September. The event brought together the best and the boldest English-speaking startups from Russia, so they could meet with the famous Geeks and get feedback from Dave McClure (500 Startups) himself. Bas Godska moderated a digital media panel on one of the conferences Landing Page with the participation of many rapidly growing Russian e-commerce companies.


In the photo: Bas Godska, Dave McClure, Igor Ryabenskiy

E-commerce Press Breakfast
Monday, 24 September 2012 11:26

EWDN_Press_breakfast_3E-commerce, one of Russia's fastest growing, but often misunderstood markets, was the subject of a press event on the 14th of September in Moscow, following the release of EWDN's Russian E-Commerce Report. A bevy of experts and investors shared their views with 27 representatives of international and Russian media. Among them was Bas Godska, who noted in his speach a new trend in Russia: "Behavioral data and automation have become more relevant for many Russian internet shops. Customer segmentation, conversion optimization and real time bidding measures are implemented at a faster pace. And indeed, "the guy with the most data wins" if he uses it right!".

Izmeni Soznanie
Tuesday, 19 June 2012 12:25

One of the most memorable conferences of the year called "The Internet. Izmeni Soznanie." ("Change your consciousness.”) took place on Sicily during the first weekend of June. Leading experts of the Internet sector came together at the hot Italian island to share their ideas on the current situation in the digital advertising industry and its development prospects. The marketing guru Bas Godska was among the speakers. He presented his business formula C.A.S.H.C.O.W. B.O.M.B.E.R. on behalf of Gogolmedia.com and Acrobator.com and shared his experience of working at KupiVIP.ru.

After a busy conference day part of the guests decided to relax by the pool at the party, others preferred a “night session” devoted to the topic of Internet Intelligence. The complete photo report of the event can be found by the link in the social group on Facebook.


Интервью для iForum 2012
Wednesday, 30 May 2012 11:21

Читайте интервью Баса о начале его карьеры, больших и маленьких компаниях, стартапах и инвестициях, а также об Acrobator.com тут

LINT conference
Wednesday, 23 May 2012 00:00

img_8145On the 23rd of May Bas took part at the LINT conference held at Digital October. LINT (Life In Technology) is an international event that brings together the leading minds in finance, industry, science, art, politics and social organization for a discussion of how various aspects of modern life are affected by technology.Bas was invited to participate in the panel discussion devoted to Tough eCommerce: Infrastructure together with Kirill Makharinsky, Denis Alaev, Esther Dyson.

Inspiration for Breakfast
Thursday, 10 May 2012 10:40

Inspiration for Breakfast

14 апреля Бас Годска был приглашен на интервью для проекта Inspiration for Breakfast. В это солнечное субботнее утро Бас признался в любви Киеву и его жителям, рассказал о том, в какие проекты собирается инвестировать, как относится к "понтам", стоит ли давать сотрудникам второй шанс и в каких случаях.

Полное интервью Баса о сложных материях, найме и контроле за работой сотрудников, KPI и их необходимости, бюджетах и инвестициях читайте по ссылке.

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