One of the most memorable conferences of the year called "The Internet. Izmeni Soznanie." ("Change your consciousness.”) took place on Sicily during the first weekend of June. Leading experts of the Internet sector came together at the hot Italian island to share their ideas on the current situation in the digital advertising industry and its development prospects. The marketing guru Bas Godska was among the speakers. He presented his business formula C.A.S.H.C.O.W. B.O.M.B.E.R. on behalf of Gogolmedia.com and Acrobator.com and shared his experience of working at KupiVIP.ru.