On the 20^th of November Bas read the second lecture in the MBA programme for Skolkovo international students from the UK, Spain, Peru, Egypt, Belgium and other countries.

Skolkovo MBA - is a 12-month MBA programme with a full cycle of training, focusing on the development of leadership and entrepreneurial skills. The philosophy of this unique world-class MBA programme rests upon the “learning-by-doing” principle which is realized in students’ active learning at real-life projects.

Bas spoke about the major trends in online marketing, in particular, about the prospects of retargeting, inter process communication, assessment of various start up concepts and drew some examples of case studies on creative business development.