Sportingbet

Sector: Online gaming Country management Belgium / Netherlands, responsible for launch and coordination of Sportingbet’s Belgian business.

Activities: marketing strategy, planning and execution (online and offline). (Affiliate marketing, SEO, media buying, conversion tracking, PR, viral, blogvertising and sponsorship. Website / web team coordination Call centre set up Payment processing analysis and implementation, Legal research.

“Great Results, Experts, High Integrity” Matt Jellicoe, European Marketing Director Sportingbet

“First impressions: Unassuming, very friendly, not very big. But then when you start working with Bas, you realise he's got some serious experience, he's seen it all and done a lot of it too. Bas is one of those creative yet practical strategic thinkers. And he delivers this with humour and charm. I have every faith that Bas will go far whatever he puts his mind to. Still, he's not very big.” January 12, 2008 Richard Phillips, Group Head of CRM & Insight, Sportingbet Plc worked with Bas at Gogol.

Gogol’s consultants were responsible for Country management Belgium , responsible for launch and coordination of Sportingbet’s Belgian business.

 
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