Sector: Online shopping club

As a consultant and Digital Marketing Director, Bas was responsible for Kupivip Holding's accelerated marketing growth from end 2011 until end 2012.

Achieved excellent member base growth, significantly decreased existing acquisition cost levels. Optimised visitor-to-registration levels and augmented the marketing team, servicing also Kupiluxe.ru, Shoptime.ru, PTECS (including Roxy, Quiksilver, Mexx, TSUM a.o.).