ebookers.com |
Sector: Online travel, part of Orbitz Worldwide
Responsible for on and offline marketing strategy development, its execution and ROI-effective investment of approx. $ 100 million across 13 European countries. Other activities involved overhauling European Ebookers brand, optimised ROI-measurement, initiated global SEO project with Orbitz/Ebookers and realised significant cost savings by (re)negotiating pan-European marketing contracts worth over € 200 million. |