Sector: Online travel, part of Orbitz Worldwide

Responsible for on and offline marketing strategy development, its execution and ROI-effective investment of approx. $ 100 million across 13 European countries. Other activities involved overhauling European Ebookers brand, optimised ROI-measurement, initiated global SEO project with Orbitz/Ebookers and realised significant cost savings by (re)negotiating pan-European marketing contracts worth over € 200 million.

“Gogol’s Bas Godska is a gifted individual with a passion for the web and excellent know-how and foresight to get the right things done in order to be successful.” John Wyllie, Global Web Analytics Manager, GE Money.

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