Sector: Online travel, Europe’s top 3 online travel company

Online marketing and e-business consultancy—For Gogol developed and implemented Lastminute’s BeNeLux e-business strategy. Activities: Supported the Pan –European search engine team. Instigated and coordinated tech integration of online tools like Omniture, Digimine, Tradedoubler, Dart, Waverunner, CMS, Epiphany and the Dynamic Packaging engine. Coordinated, tracked and optimised results (online) marketing activities (eg Google Adwords, Overture, Kelkoo, affiliate marketing and search engine optimisation) of various Benelux labels (,,,, “Gogol’s founder Bas is a true firestarter, his energy and creativity have virtually no boundaries. A very clever and professional businessman with great strengths in marketing and e-commerce. I would definitely enjoy working with Bas again.” Petur J Petursson, Managing Director,

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