On the 24th of April Bas was invited to participate in Adobe Digital Marketing Day, that took place at the “Savoy” hotel in Moscow. The event was devoted to the development of online-business strategies. Mike Quinn, Chief Marketing Manager Europe brought up the topic of investments optimization, citing the best examples of the Adobe Company. During the second part of the conference Adobe demonstrated its new means of business efficiency improvement. Having worked with Omniture at Lastminute.com in Europe and Ozone.ru in Russia, Bas shared his personal experience on the topic.