On the 24th of April Bas was invited to participate in Adobe Digital Marketing Day, that took place at the “Savoy” hotel in Moscow. The event was devoted to the development of online-business strategies. Mike Quinn, Chief Marketing Manager Europe brought up the topic of investments optimization, citing the best examples of the Adobe Company. During the second part of the conference Adobe demonstrated its new means of business efficiency improvement. Having worked with Omniture at Lastminute.com in Europe and Ozone.ru in Russia, Bas shared his personal experience on the topic.

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On the 30th of March Bas was invited as a speaker to the conference Marketing Today presented by the youth organization AIESEC at Plekhanov Academy of Moscow. On behalf of Gogolmedia team Bas explained his famous business formula C.A.S.H.C.O.W. B.O.M.B.E.R. The audience which consisted mainly of students was anxious to ask questions about internet marketing on the whole and get some valuable advice from the guru.

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In anticipation of La Conference Luxe & Digital Bas Godska has shared his opinion regarding digital luxury business. We provide our blog readers with the unique opportunity to dive into the thoughts of the internet marketing guru and gain valuable experience.  

1. Why is digital luxury a lucrative business?

Inventory management: the shopping club business model is very well suited to sell excess stock of luxury products, a product range that is hard to liquidate at basement prices, on public marketplaces, due to dumping and brand restrictions. Disintermediation: the Internet enables the luxury seller to look beyond the costly offline retail distribution channel.

Marketing benefits: reaching the luxury shopper segment is easier, arguably cheaper, better measurable and better globally scalable. Also, luxury brands will need to go where their audience goes --- online. Specifically for Russia, an added benefit for the luxury e-tailer is the better ability to cover Russia's regions.

2. Are there opportunities for new business?

It may sound conservative but the Russian Internet is still a great space for a range of performance based lead generation and conversion improvement tools for luxury items (affiliate marketing dealmakers, cpo focused retargeting technology, real time display ad optimization, data crunching wizards). There will be opportunities left for copycats in the luxury e-tail and digital media sectors; also local "sales simplifyers" showing Russified content from western e-commerce sites and local turnkey e-fulfillment solutions will reach mainstream in the near future.

3. What an investor is looking for in a luxury startup?

As with any startup -  a gifted, experienced team with a strong online idea. Preferably with high agility/mobility and especially, but that's my personal taste, anything innovative in the luxury goods performance based marketing sphere.

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On the 13th of March Bas was invited to join the expert panel at the first event in the Chain Reaction series devoted to startups hosted by Digital October. In their own words: the Chain Reaction series is  devoted to pumping technology companies up to a new level of development with the help of crowdsourcing. Experts from various business sectors, as well as an offline and online audience, offer advices and contribute useful suggestions to startups. Each startup had  time to present itself and to answer questions, get feedback from the audience and experts.  The discussion was divided into three sections: the product itself, the business model and marketing tools. Three projects participated in the event: Apartator.ru, Click&Travel.ru and Travelata.ru. Teams of the startups were lucky to receive feedback from such experienced experts as Pavel Bogdanov (partner at Almaz Capital), Raisa Levina (CEO of Anywayanyday Group), Alexey Pelevin (UX specialist at Anywayanyday) and Yanis Dzenis (Marketing specialist at Aviasales) and Bas Godska (international e-commerce expert, founder of gogolmedia.com and e-business accelerator Acrobator.com). It shall be mentioned that startup Travelata.ru is supported by business accelerator Acrobator.com. It was pleasant to see how much positive attention this project attracted. Travelata.ru sells tour packages to Russian travelers.

You are welcome to read the detailed review of the conference by Slon magazine following this link.

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 EWDN - the first English-language resource dedicated to Russian IT - is conducting an international study on Russian e-commerce, which reached 320 billion rubles, a little more than $10 billion, last year. Bas Godska is contributing to its full version and it'll be posiible to download it in a meanwhile. For now you can get a free trial Executive Summary, visiting  this link .

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В одном из ведущих казахских журналов - Exclusive - вышла статья о Басе Годска и его совместных планах с сервисом коллективных покупок Chocolife.me. C недавних пор Бас консультирует эту компанию. Публикация рассказывает об опыте Баса и потенциале компании, с которой он намерен работать. Текст статьи также доступен в электронном виде на сайте журнала Exclusive.

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16 ноября в Алматы прошла первая профессиональная Интернет-конференция «iProf’2011», посвященная интернет-маркетингу и стартапам с участием самых интересных проектов, инвесторов и экспертов из СНГ.

Целью конференции «iProf 2011» было создание площадки для  развития казахстанских Startup-проектов при поддержке инвесторов и создание атмосферы неформального общения с гуру интернет-маркетинга России и стран СНГ. Помимо  выступлений спикеров, участникам мероприятия была предоставлена возможность получить советы у таких профессионалов интернет-индустрии, как Максим Спиридонов (продюсерский центр «Ройбер»), Дмитрий Даниленко (компания «Бегун»), Любовь Симонова (Almaz Capital Partners), Юрий Синодов (Roem.ru), Бас Годска (частный инвестор). Кульминацией конференции стало подведение итогов конкурса на лучший стартап, в котором одержал победу проект по тестированию приложений TestLab. Также экспертами был отмечен проект HealthCare – предлагающий технологию предотвращения развития заболеваний связанных со зрением и опорно-двигательным аппаратом во время работы за компьютером. Еще пяти стартапам была дана возможность бесплатного двухмесячного обучения в стартап-школе «BusinessLab».

Позднее этим вечером были подведены итоги IX Национальной интернет-премии Award.kz. Члены жюри, в состав которого от лица Gogolmedia был приглашен Бас Годска, отдали главный приз конкурса за лучший сайт 2011 года интернет-изданию Tengrinews.kz.

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On the 25th of October 2011 I went to Kiev to visit the International Conference “Investor Day Central and Eastern Europe 2011: Internet Technologies & Innovations” (IDCEE 2011) . The main goal of IDCEE 2011 was to bring together ideas and insights of leading experts and start-up entrepreneurs with expertise and experience of investors and business-angels, as well as organization of keynote speaker presentations, panel discussions, startup competition, and meetings with prominent world experts. Among the speakers were such famous people as Esther Dyson, one of theleading angel investor,entrepreneur, a member of the board of directors of Medstory, Meetup Inc., Eventful.com, Boxbe, Voxiva and Yandex, and LeWeb’s founder.
I was asked to participate in the third panel of the conference together with David Waroquier, the Principal at Mangrove Capital Partners, Yegor Anchishkin, GVMachines’ founder, Teodoro D’Ambrosio, an Italian-Swiss IT entrepreneur and Oskar Hartmann, CEO of KupiVip (the online Russian shopping club which recently attracted $55m investment).
There were many innovational projects, but the projects that attracted my attention most are kitapps and endorphin. I wish IDCEE and its organizers further development and innovational ideas.


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_BASView video with Bas from the biggest conference in Kiev (Ukraine) -- iForum-2011. This video represents the panel discussion of "Going Global". 

Moderator -- Dmitry Repin, participants – Vlad Voskresensky, Alesha Jenko and Gennadiy Netyaga talked about the do’s and don’ts of international business expansion, dividing business in a few categories and wondering where the differences lie between national and international entrepreneurship. In fact, all businesses need local knowledge, strong partners and excellent staffing.

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В ночь с 3-его на 4-ое ноября в Москве прошла первая в России «Ночь Карьеры».  На мероприятии собрались студенты со всей России, а так же представители таких крупных

компаний как Unilever, Mars, Ikea, Groupon, Lufthansa и Lamoda.ru. Пожалуй, это первая в своем роде «ярмарка вакансий», которая стала неформальной площадкой для общения между молодыми и талантливыми выпускниками ВУЗов и опытными специалистами топовых компаний – всё это в по-настоящему «семейной» атмосфере, где все смеются, шутят и улыбаются. Больше всего внимания привлекли дебаты о преимуществах стартапов перед большими корпорациями, где пришлось серьезно отстаивать права первых!

От лица Gogolmedia присутствовал Бас Годска, который рассказал о своих будущих планах, а именно - о построении бизнес-инкубатора ACRobator, который будет специализироваться на стартапах в сфере электронной коммерции и интернет-маркетинга. Господин Годска заинтересовал молодую публику и просто зажег всех вокруг желанием работать с ним, благодаря чему ушел с большим количество резюме молодых специалистов.

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