On the 3^rd of November Bas gave his first lecture in the educational programme for Startup Academy, School of Management Skolkovo.

Startup Academy Skolkovo is a two-month part-time programme geared to the serious entrepreneur or corporate manager who wants to get the knowledge and support to launch his/her company, learning from the best international professors and practitioners of entrepreneurship. 

The first class was devoted to marketing formula C.A.S.H.C.O.W. B.O.M.B.E.R., which Bas has developed for Internet companies in the field of e-commerce. The presentation of Bastiaan aroused vivid interest among the students of the programme, who willingly asked questions on the subject. As part of the programme Bas is planning to give several lectures on the topics of best practices, quick wins and cases, where he will share his rich experience in working in the field of internet marketing.

One of the most memorable conferences of the year called "The Internet. Izmeni Soznanie." ("Change your consciousness.”) took place on Sicily during the first weekend of June. Leading experts of the Internet sector came together at the hot Italian island to share their ideas on the current situation in the digital advertising industry and its development prospects. The marketing guru Bas Godska was among the speakers. He presented his business formula C.A.S.H.C.O.W. B.O.M.B.E.R. on behalf of Gogolmedia.com and Acrobator.com and shared his experience of working at KupiVIP.ru.

17 апреля в Киеве прошла ежегодная самая крупная украинская IT-конференция iForum 2012, которую посетили более пяти тысяч человек.Уже второй год подряд Бас принимал участие в мероприятиив качестве приглашенного спикера. В этот раз Бас поделился сучастниками советами о том, как рационально использовать свой бюджет,развивая все каналы маркетинга (на примере его знаменитой формулыC.A.S.H.C.O.W. B.O.M.B.E.R.). На своем опыте работы в крупнейшихРоссийских и западных компаниях он объяснил распространенныеошибки, допускаемые молодыми предпринимателями, а также рассказалоб инструментах, повышающих эффективность рекламы. В заключениивыступления Бас уделил время основным тенденциям в области интернет-маркетинга и электронной коммерции – теме, которая никогда не теряетсвою актуальность.

On the 30^th of March Bas was invited as a speaker to the conference Marketing Today presented by the youth organization AIESEC at Plekhanov Academy of Moscow. On behalf of Gogolmedia team Bas explained his famous business formula C.A.S.H.C.O.W. B.O.M.B.E.R. The audience which consisted mainly of students was anxious to ask questions about internet marketing on the whole and get some valuable advice from the guru.