IDCEE

On the 18-19th of October Kiev hosted one of the largest events in CIS - IDCEE 2012. The main goal of the conference was to bring together ideas of leading experts and start-up entrepreneurs with expertise of investors and business-angels, gathering IT crowd from all over the world to unite internet innovations idea-holders and investors.

Bas Godska as the founder of Acrobator.com was invited to participate in the event for the third time as the moderator of Accelerators panel (with Bohdan Kupych, Eveline Buchatskiy, Maurizio Rossi, Uwe Hortsmann) and Online Hospitality Panel (with Katrin Buckenmaier, Marina Kolesnik, Mikhail Reider, Roman Rochel). Over 2000 participants attended the conference, as well as best speakers from Eastern Europe and Russia.208206_414427671945090_1837212923_n

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319077_442280679150989_1063377968_nIn Moscow, on October 4th, Russia's first and biggest conference “Russian Affiliate Days” was held. As myThings MD Russia & CIS, Bas Godska delivered the conference's opening keynote speech, followed later in the day by a myThings case presentation about the future of retargeting and tactical campaigning. There were about 200 advertisers and agencies among the attendants, as well as all leading Russian affiliate networks and publishers. All in all -- a great event!

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416905_437290062999089_1842023489_nDigital October hosted a series of events with the Geeks on a plane, including the conference Landing Page and Moscow Startup Mixer on the 20th and 22nd of September. The event brought together the best and the boldest English-speaking startups from Russia, so they could meet with the famous Geeks and get feedback from Dave McClure (500 Startups) himself. Bas Godska moderated a digital media panel on one of the conferences Landing Page with the participation of many rapidly growing Russian e-commerce companies.

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In the photo: Bas Godska, Dave McClure, Igor Ryabenskiy

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One of the most memorable conferences of the year called "The Internet. Izmeni Soznanie." ("Change your consciousness.”) took place on Sicily during the first weekend of June. Leading experts of the Internet sector came together at the hot Italian island to share their ideas on the current situation in the digital advertising industry and its development prospects. The marketing guru Bas Godska was among the speakers. He presented his business formula C.A.S.H.C.O.W. B.O.M.B.E.R. on behalf of Gogolmedia.com and Acrobator.com and shared his experience of working at KupiVIP.ru.

After a busy conference day part of the guests decided to relax by the pool at the party, others preferred a “night session” devoted to the topic of Internet Intelligence. The complete photo report of the event can be found by the link in the social group on Facebook.

 

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img_8145On the 23rd of May Bas took part at the LINT conference held at Digital October. LINT (Life In Technology) is an international event that brings together the leading minds in finance, industry, science, art, politics and social organization for a discussion of how various aspects of modern life are affected by technology.Bas was invited to participate in the panel discussion devoted to Tough eCommerce: Infrastructure together with Kirill Makharinsky, Denis Alaev, Esther Dyson.

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17 апреля в Киеве прошла ежегодная самая крупная украинская IT-конференция iForum 2012, которую посетили более пяти тысяч человек.Уже второй год подряд Бас принимал участие в мероприятиив качестве приглашенного спикера. В этот раз Бас поделился сучастниками советами о том, как рационально использовать свой бюджет,развивая все каналы маркетинга (на примере его знаменитой формулыC.A.S.H.C.O.W. B.O.M.B.E.R.). На своем опыте работы в крупнейшихРоссийских и западных компаниях он объяснил распространенныеошибки, допускаемые молодыми предпринимателями, а также рассказалоб инструментах, повышающих эффективность рекламы. В заключениивыступления Бас уделил время основным тенденциям в области интернет-маркетинга и электронной коммерции – теме, которая никогда не теряетсвою актуальность.

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On the 24th of April Bas was invited to participate in Adobe Digital Marketing Day, that took place at the “Savoy” hotel in Moscow. The event was devoted to the development of online-business strategies. Mike Quinn, Chief Marketing Manager Europe brought up the topic of investments optimization, citing the best examples of the Adobe Company. During the second part of the conference Adobe demonstrated its new means of business efficiency improvement. Having worked with Omniture at Lastminute.com in Europe and Ozone.ru in Russia, Bas shared his personal experience on the topic.

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On the 30th of March Bas was invited as a speaker to the conference Marketing Today presented by the youth organization AIESEC at Plekhanov Academy of Moscow. On behalf of Gogolmedia team Bas explained his famous business formula C.A.S.H.C.O.W. B.O.M.B.E.R. The audience which consisted mainly of students was anxious to ask questions about internet marketing on the whole and get some valuable advice from the guru.


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In anticipation of La Conference Luxe & Digital Bas Godska has shared his opinion regarding digital luxury business. We provide our blog readers with the unique opportunity to dive into the thoughts of the internet marketing guru and gain valuable experience.  

1. Why is digital luxury a lucrative business?

Inventory management: the shopping club business model is very well suited to sell excess stock of luxury products, a product range that is hard to liquidate at basement prices, on public marketplaces, due to dumping and brand restrictions. Disintermediation: the Internet enables the luxury seller to look beyond the costly offline retail distribution channel.

Marketing benefits: reaching the luxury shopper segment is easier, arguably cheaper, better measurable and better globally scalable. Also, luxury brands will need to go where their audience goes --- online. Specifically for Russia, an added benefit for the luxury e-tailer is the better ability to cover Russia's regions.

2. Are there opportunities for new business?

It may sound conservative but the Russian Internet is still a great space for a range of performance based lead generation and conversion improvement tools for luxury items (affiliate marketing dealmakers, cpo focused retargeting technology, real time display ad optimization, data crunching wizards). There will be opportunities left for copycats in the luxury e-tail and digital media sectors; also local "sales simplifyers" showing Russified content from western e-commerce sites and local turnkey e-fulfillment solutions will reach mainstream in the near future.

3. What an investor is looking for in a luxury startup?

As with any startup -  a gifted, experienced team with a strong online idea. Preferably with high agility/mobility and especially, but that's my personal taste, anything innovative in the luxury goods performance based marketing sphere.

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16 ноября в Алматы прошла первая профессиональная Интернет-конференция «iProf’2011», посвященная интернет-маркетингу и стартапам с участием самых интересных проектов, инвесторов и экспертов из СНГ.

Целью конференции «iProf 2011» было создание площадки для  развития казахстанских Startup-проектов при поддержке инвесторов и создание атмосферы неформального общения с гуру интернет-маркетинга России и стран СНГ. Помимо  выступлений спикеров, участникам мероприятия была предоставлена возможность получить советы у таких профессионалов интернет-индустрии, как Максим Спиридонов (продюсерский центр «Ройбер»), Дмитрий Даниленко (компания «Бегун»), Любовь Симонова (Almaz Capital Partners), Юрий Синодов (Roem.ru), Бас Годска (частный инвестор). Кульминацией конференции стало подведение итогов конкурса на лучший стартап, в котором одержал победу проект по тестированию приложений TestLab. Также экспертами был отмечен проект HealthCare – предлагающий технологию предотвращения развития заболеваний связанных со зрением и опорно-двигательным аппаратом во время работы за компьютером. Еще пяти стартапам была дана возможность бесплатного двухмесячного обучения в стартап-школе «BusinessLab».

Позднее этим вечером были подведены итоги IX Национальной интернет-премии Award.kz. Члены жюри, в состав которого от лица Gogolmedia был приглашен Бас Годска, отдали главный приз конкурса за лучший сайт 2011 года интернет-изданию Tengrinews.kz.

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