On the 16th of February Bas Godksa gave a masterclass for Skolkovo Startup Academy where he shared his view, experience and international best practice relating to the dynamic sphere of digital marketing and on how to reach aggressive growth in e-business. Bas dwelt upon practical tips on how to start digital business and errors to avoid, high level guidelines on effective digital media buying, and gave an overview of the various metrics used in the online advertising world.

After the speech Bas gave an interview, where he spoke about new trends in online advertising and advice for young entrepreneurs.



On the 20th of November Bas read the second lecture in the MBA programme for Skolkovo international students from the UK, Spain, Peru, Egypt, Belgium and other countries.

Skolkovo MBA - is a 12-month MBA programme with a full cycle of training, focusing on the development of leadership and entrepreneurial skills. The philosophy of this unique world-class MBA programme rests upon the “learning-by-doing” principle which is realized in students’ active learning at real-life projects.

Bas spoke about the major trends in online marketing, in particular, about the prospects of retargeting, inter process communication, assessment of various start up concepts and drew some examples of case studies on creative business development.


SKOLKOVO_Logo_enOn the 3rd of November Bas gave his first lecture in the educational programme for Startup Academy, School of Management Skolkovo.

Startup Academy Skolkovo is a two-month part-time programme geared to the serious entrepreneur or corporate manager who wants to get the knowledge and support to launch his/her company, learning from the best international professors and practitioners of entrepreneurship. 

The first class was devoted to marketing formula C.A.S.H.C.O.W. B.O.M.B.E.R., which Bas has developed for Internet companies in the field of e-commerce. The presentation of Bastiaan aroused vivid interest among the students of the programme, who willingly asked questions on the subject. As part of the programme Bas is planning to give several lectures on the topics of best practices, quick wins and cases, where he will share his rich experience in working in the field of internet marketing.